Intro-to Marketing

We discussed many things covering a wide range of topics this year.  Some of these included: Socially responsible Marketing, Basics of marketing, Competition, New products, promotions, global economy, E-commerce and Virtual Marketing, Advertising, and Strategy planning.  The students also worked on their own portfolios, taking the steps you would take in the real world to introduce a new product or service.

Marketing Textbook Resources

Marketing Online Textbook

Don't forget about